Calling vs Texting
Data reveals what hotel guests really want.
March 15, 2020
According to insights from MSCI, Millennials represent the largest generation to date, making up 23% of the world’s population in 2020.
According to further research digital interactions make up Gen Z and Millennials 65% of their total communication, far outweighing verbal or in-person communication.To investigate this trend further, survey respondents were given a hypothetical question: imagine if your smartphone could no longer both place calls and send text messages but could only fill one of the two functions…which would you choose?
Nearly 70% of respondents chose messaging!
Knowing the preferred method of communication for a growing majority of your guests why not delight them with a sleek, easy-to-use platform?
Other insights from the Digital Life report:
- The phone is the new wallet: 61.8% of global consumers ages 18–34 would choose to leave their wallet at home instead of their phone.
- Digital is the new IRL (“In Real Life”): Globally, a majority of Gen Z and Millennials (65%) communicate with each other more often digitally than in person.
- The phone is now truly an extension of the self: 70.1% of Gen Z and Millennials across the globe sleep with their phone within arm’s reach.
- The future is 100% digital: A majority of Gen Z and Millennials around the world (69.5%) can imagine a future where 100% of purchases are done digitally/online.
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